Show Me The Money

As climbing grows and enters into mainstream consciousness, we’d be naive to think that money won’t play a role. What does it take to “go pro” in climbing? How does the business of climbing evolve so that it doesn't fall into the same pitfalls that plague other sports? We dive into these questions with Rick Burton, a professor at Syracuse University Professor and Jonathan Retseck, founder of RXR Sports. 

Music by: Brendan O’Connell • Cordelia Zars